Web Analytics Visualization

As I’ve shared before, my team manages the web space for Microsoft Research.  This includes the web platform at http://research.microsoft.com.  Like any web team we take a keen interest in web analytics.  Earlier this year we decided to experiment with visualizing web analytics in an HTML5 canvas app; which ended up as two separate apps we built for different display scenarios.

For large displays:

SawmillAtrium-largedisplay

http://research.microsoft.com/en-us/um/redmond/projects/sawmillatrium/largedisplay.htm

For tablet displays:

SawmillAtrium-tabletdisplay

http://research.microsoft.com/en-us/um/redmond/projects/sawmillatrium/tabletdisplay.htm

 

Each app visualizes the top people, downloads, publications and videos according to http://research.microsoft.com pageviews for these assets.  The left side of the app focuses on the past six months time period while the right side of the app [the info card if you will] focuses on yesterday.  The cool thing about the app architecture is the data is all RSS feeds generated by the web platform; which means these feeds could be consumed in other apps.

Visualizing data is a nice way to engage audiences but it also gives a view into traffic patterns on the site we might not normally see with traditional web analytics tools.

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