It’s tempting to think there’s a saturation point approaching where there’s not enough wired humans to adopt new services/apps. How many growth curves like WhatsApp can the wired world sustain?
But do the math:
Market opportunity for new services/apps – 4.3 billion users
So even if my next app idea turned into a launch that reached 1% of the market opportunity; how could you not call this success? Especially when we remember that apps don’t command exclusive use from their customers; it’s really one of the shrewd aspects of the app economy, that customers – especially smartphone customers – own multiple apps.
There’s plenty of us [humans]; what’s your app?