Enough humans left to drive app growth?


It’s tempting to think there’s a saturation point approaching where there’s not enough wired humans to adopt new services/apps.  How many growth curves like WhatsApp can the wired world sustain?

But do the math:

Total humans on earth – 7 billion

Total internet users on earth – 2.7 billion

Market opportunity for new services/apps – 4.3 billion users

So even if my next app idea turned into a launch that reached 1% of the market opportunity; how could you not call this success?   Especially when we remember that apps don’t command exclusive use from their customers; it’s really one of the shrewd aspects of the app economy, that customers – especially smartphone customers – own multiple apps.

There’s plenty of us [humans]; what’s your app?






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